Radiohead figures it out

Posted by in Uncategorized

Radiohead are releasing their first album since their original record deal expired. Get this: Choose your own download price. That’s right, Radiohead are offering a download of their new album direct from their website, for a price that you specify. In addition to that, they’re offering a “discbox” for a set price, which includes the download, the album on CD and vinyl, and an additional CD with more songs and other cool stuff.

This is really exciting. In the words of one article:

Funny how it’s the musicians, and not the record labels, who seem to realize that adding value and getting people to pay for it is a business model that beats suing fans.